VAS services - Value Added Services, - identify the benefits available for fixed and mobile telephony, associated with non-geographic numbers with varius rates profiles and two ways of charging: charged with a unit at answer plus a fixed rate per minute or only charged a unit at answer.

A recent survey[1] shows that 75% telephone users, use the mobile phone for services other thatn just telephone calls, such as: downloading games, ring tones, music, sending email, text messages and multimedia messages, and to receive various types of information.

91% of these services are payable. The slit is 74% mobile operators, and 26% by the fixed line telephone carriers.

CITEC operates in the VAS market with services and voice/video contents at high added value. The ability to capture international development trends in the telecommunication sector, allows CITEC to design services such as: voice/video interaction, finding content, downloads, road trips, dictation text messages vs. email, voice-mail to text, marketing promotions and much more.

CITEC is able to integrate the Virtual Assistant (Avatar) in its own solutions, as well as in mobile telephony, offering versatile and cutting edge solutions, aimed at the sectors of

Value added services designed for Tourism foresee, on the web, mobile telephony assistance with a virtual expert guide from the area, able to give support to the tourist throughout the entire vacation, personalising the assistance, based on user's needs.

In the Security area, CITEC offers personalized video surveillance solutions tailored to customer's needs with entry/registration systems based on high definition digital images. With CITEC's video control system based on IP, it is possible to store the images in the video control system and access them remotely on any video recorder or standard web browser.

For the Info mobility sector, CITEC designs services with remote activation by the user, regarding traffic, tourism and weather, for which integrated voice/video applications are designed. (e.g. video call a pc; video album, trips, info mobility). Specifically in Automotive there is the possibility to integrate high value added services on most popular satellite navigation systems.

In the LSB - Local Based Services - area, CITEC designs applications in which the user experience is highly innovative, through the integration of voice and video technology in which the location of the mobile users the base for delivering the service.

The Health Service sector, uses mobility services for assistance for remote monitoring patients, distance maintenance of vital parameters with recognition of urgency and emergencies, sending reminders and alerting the medical staff, management of medical staff's personal diaries, booking medical appointments, teleconsulting and several other services.

The other field of value added application services designed by CITEC is represented by the integration of IP/TV services, with videocommunication on mobile phones, enabling the profitable mixture of television media and telephone.